Fractional Growth Leader & Advisor
I’ve spent 20+ years leading growth marketing teams and building strategies for B2B and B2C companies from startups to Global 500 businesses. As a consultant, I build and lead teams of fractional experts to solve complex business challenges.
BRaNDS I’ve WORKED WITH
Fractional and Freelance marketing SERVICES
Fractional Marketing Leadership, Paid Media Strategy & Audits
Fractional Marketing Leadership
Hands-on marketing leadership on a part-time, flexible basis, fully embedded with your internal team and external partners. Get strategic direction and expertise without the commitment and cost of a full-time executive.
Marketing Advisory Services
Guidance for executives and internal marketing teams on growth marketing strategy, paid media budgeting, new hire planning, agency management and employee mentorship. These roles range from 5-10 hours/week.
Paid Media & CRO Assessments
Three to four-week deep dive audits of Google Ads, Meta Ads and landing page conversion rate optimization. These assessments provide actionable insights meant to significantly impact revenue, AOV, leads or new customer acquisition.
Marketing Due Diligence for PE Firms
Helping private equity firms, M&A firms and VCs assess growth opportunities for acquisitions or investments. Analysis and validation of historical marketing data and forward-looking optimization and scaling opportunities.
Fractional / Freelance Team Creation
Need multiple experts? Get a vetted team of senior-level fractional leaders and experts across design, UI/UX, brand, SEO, CRO, content, leadership or any other discipline you need to solve complex business challenges.
Agency Audits & Management
Unsure if your marketing agency is delivering the results you expect? Get an assessment of your agency’s marketing strategy, performance, cost, communication, and reporting to maximize your investment with them.
ABOUT
My Background
After 14 years of working in-house for companies like Google, Finish Line, Angie’s List, as well as tech startups in Silicon Valley, I left the corporate world in 2019 to start my freelance marketing consulting business.
As a consultant, I work with some of the largest PE firms in the world, advising them on paid media strategies for their portfolio companies, managing and partnering with their external marketing agencies and leading marketing due diligence audits.
I also work with B2C and B2B clients ranging from startups to Global 500 businesses across a multitude of industries including retail, eCommerce, SaaS, finance, CPG, health tech, consumer services, financial apps and more. I’m heavily focused on helping companies optimize and scale their growth channels with a data-driven approach that focuses on performance rather than vanity metrics.
TESTIMONIALS
Kind Words from Happy Clients
Austin is absolutely one of the most amazing performance marketing executives I’ve ever worked with. He turbo charged our paid marketing channels during my first two years at FSAstore, helping us to 2x the business during his tenure. I would not hesitate to work with him again. If you’re looking for external marketing support for your team, and he has availability, snap him up as soon as possible.
Shawna Kaplan Hausman
CMO, Health-E Commerce
Austin is one of the brightest digital marketing leaders I’ve worked with. He does more than check the box on projects. He proactively brings data and insights to drive continuous improvement. He also provides a high level of emotional intelligence when delivering valuable feedback without coming of as a “know-it-all.”
Mike Murphy
EVP Marketing, PetVet Care Centers
Austin began partnering with Asurion’s product growth group as an extension of our organization. Internally, our team lacked the expertise that Austin brought to the table in digital advertising, PPC, CRO, etc. His depth and breadth of knowledge in Meta Ads, Google Ads/Analytics, etc. made him more effective than any other member of our internal team. I’d gladly recommend Austin to any organization looking to improve their ROI for digital advertising.
Kristin Nevius
Dir Product Mgmt, Asurion
MY FAVORITE ExpertS To PArtner with
Need a Fractional Team or Specific Skill Set?
I Have People for That.
I’m a Partner at Chameleon Collective where I work with some of the most talented fractional leaders and freelance experts on the planet. From Interim CMOs to Creative Directors to Experts in Paid Media, SEO/AEO/GEO, Content, Design, PR, UI/UX, CRM, Email Marketing, Analytics, and more, I can recommend someone for just about any business challenge you can think of.
Jeff Blettner
CRO Expert & UX Design
There’s no one I trust more than Jeff for conversion rate optimization (CRO).
Using a combination of analytical research, UX Design, and A/B testing, Jeff helps businesses grow revenue, leads and new customers with real measurable results.
Tom Dehnel
SEO & AI Search Consultant
Tom has been my go-to expert for SEO (and now AI search) for the last 6 years.
He helps clients like Okta, AT&T, Incredible Health, Invicti, ScienceLogic, and many others develop SEO and Gen AI content strategies that generate revenue, not just page views.
Michael Saint-Aubin
Brand Strategist & Creative Director
Michael is who I go to when a client needs to LOOK fresh and SOUND good.
He’s worked on everything from leading ecom marketing strategy & creative direction for a coffee brand with Snoop Dogg to repositioning healthcare organizations to scaling DTC brands.
CONTACT
Have Questions? Get in Touch!
FAQ
Frequently Asked Questions
I’m always happy to chat to learn more about your business and answer questions, but here are some of the most common questions I get from prospective clients.
What services do you offer?
I offer fractional marketing leadership services, paid media audits, marketing advisory services and can build teams of fractional experts across numerous disciplines such as SEO, Design, UI/UX, PR, Social Media, Brand, Recruiting and more. The consultants I partner with are all senior experts and are part of Chameleon Collective.
What industries do you specialize in?
After 20+ years of working in marketing, I’m pretty much industry-agnostic at this point. I’ve worked with both B2B and B2C companies and early stage startups to massive Global 500 brands. I’ve had clients in retail, eCommerce, private equity, SaaS, finance, CPG, healthcare, consumer services, non-profits, manufacturing, finance, veterinarians, mobile apps, and many more industries.
What makes you different from other marketing consultants?
I’d rather let my clients speak on my behalf (check out some testimonials here), but what makes me different is my relentless pursuit of solving client challenges. I don’t like to think or work in silos. Most business problems are not solved by fixing one thing.
I’ve had clients insist that their Google or Meta Ads accounts were likely the reason revenue was down YoY for the entire business. When I assessed their channel performance, their accounts were mostly fine, but I found that competition from several new brands, lack of product differentiation in their brand messaging and poor landing page CRO were the biggest issues contributing to revenue loss.
Do you have case studies or examples of your past work?
Absolutely. You can check out some of my case studies here.
How do you charge for your services? (e.g., hourly, per project, retainer)
I primarily work on monthly retainer for ongoing consulting, fractional leadership and advisory roles . For paid media audits and assessments, I work on a flat project rate. I’m also open to equity-based payment for advisory board seats for early stage companies.
Do you work with anyone else?
I sure do. I’m a Partner at Chameleon Collective where I work with some of the most talented fractional leaders and freelance experts on the planet. From Interim CMOs to Creative Directors to Experts in Paid Media, SEO/AEO/GEO, AI, Content, Design, PR, UI/UX, CRM, Email Marketing, Analytics, and more, I can recommend someone for just about any business challenge you can think of.
MY CREATIVE SIDE
Wildlife Photography Portfolio
I got into birding and wildlife photography during the pandemic…never thought I’d say those words. Now it’s my favorite creative outlet.
Ready To Chat?
Get in Touch.
Send a message with more information about your business needs and if it seems like a mutual fit, I’ll reach out to schedule a meeting. If I’m fully booked or not the right person for you needs, I may still be able to connect you with experts that can help.